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The Indian pet care market is booming, and FiloMilo, a Coimbatore-based company, is making a name for itself by taking a unique approach. They're harnessing the ancient wisdom of Ayurveda to create a new wave of holistic pet wellness solutions. Founded in 2021 by Brinda Prabhu Gandhikumar and her husband Prabhu Gandhikumar, FiloMilo operates under TABPS Pets Pvt. Ltd.
The journey of FiloMilo began when the couple, lifelong pet enthusiasts, noticed significant gaps in the Indian pet food market. Imported pet foods often lose nutritional value during transit and may not suit Indian pets, leading to health issues such as allergies and liver problems. This observation motivated the couple to develop a homegrown solution tailored to the specific needs of Indian pets
FiloMilo's philosophy revolves around "Ancient wisdom for modern pets." They meticulously select natural ingredients and follow stringent quality control measures. Developed in consultation with veterinarians and pet nutritionists, their products incorporate Ayurvedic principles to promote optimal pet health throughout a pet's life stage, catering to specific sensitivities.
FiloMilo's product line includes dog biscuits enriched with ingredients like Brahmi powder, which is known for enhancing neurological function and aiding in training. These biscuits, made from locally sourced calcium and chicken, are designed to improve skin and hair texture while providing essential nutrients
The startup also offers shampoos for pets, formulated with neem, hibiscus, and aloe vera, ensuring a pH balance suitable for sensitive skin. These shampoos, touted to be as gentle as baby products, cater to both dogs and cats, emphasizing the company's commitment to quality and safety
Despite being a relatively new player, FiloMilo has gained significant traction, particularly in Tamil Nadu and Kerala. Their competitively priced products make premium pet care accessible to a broader audience. The surge in pet adoptions during the COVID-19 pandemic further fueled the demand for their innovative offerings.
Looking ahead, FiloMilo is committed to expanding their product range. This includes exploring nutritional powders that pet owners can add to their pets' meals, providing a more comprehensive solution for pet health. They also have their sights set on international markets like the UAE and the Philippines.
FiloMilo's success reflects a growing trend in the pet care industry – the increasing demand for natural and holistic wellness solutions. Pet owners are becoming more conscious of what their furry companions consume, seeking alternatives to conventional options. Ayurveda, with its emphasis on natural remedies and a focus on overall well-being, perfectly aligns with this growing demand.
FiloMilo's unique approach to pet care integrates Ayurveda to address not only the nutritional needs of pets but also their overall well-being. As they expand their product line and market presence, FiloMilo is well-positioned to redefine pet care in India. Their commitment to natural ingredients and a holistic approach ensures pets receive the best of both traditional wisdom and modern science.
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