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Factors contributing to the current growth of Pet startups in India

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Venkateshwar

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3 min read

24 May, 2024

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India's pet business is undergoing a dramatic transformation as a result of changing lifestyles, changing demography, and a greater understanding of animal care.


The pet industry, which is one of the quickest-growing in the nation, has expanded beyond conceptions to include a wide range of goods and services. We will examine important trends, obstacles, and opportunities influencing the pet industry's future in India in this post.


Advanced technology lies at the heart of their offerings, providing pet owners with a suite of tools and solutions designed to enhance the well-being of their furry companions


The steadily rising pet ownership rate is one of the most noteworthy trends in the Indian pet industry. Over 20 million dogs are owned as pets in India, alongside a significant amount of cats, birds, and small animals, according to recent estimates.


Let's dive into the factors driving Pet startup growth in India.



Expansion of Pet Retail


Pet owners now have easier access to a wider range of pet items and services online as a result of the development of e-commerce in India. Furthermore, by facilitating easy access to pet supplies and services, the development of specialty pet retail chains and storefronts throughout major cities has further stimulated the expansion of the pet sector.


In addition to expanding the market reach of pet companies, the shift to internet commerce has sparked innovation and increased industry competitiveness.



Changing Perceptions of Pets


Post Covid India is seeing a sharp rise in the number of pet owners due to the humanization of pets and their rising appeal as companions. The demand for pet-care services and goods is rising as a result, which is propelling the expansion of pet care startups.


Their unconditional acceptance of us, even when we forget to give them their breakfast or cut short their walk, is a source of great comfort


The epidemic further elevated the industry's profile. As more and more individuals started working from home and loneliness became the new norm, furry friends came to the assistance of many.


Pets are increasingly viewed as members of the family rather than just animals. There's a growing emphasis on pet wellness, leading to increased spending on premium pet foods, healthcare services, and grooming products.



Influence of Social Media and Celebrities


The pet care industry which had grown out of the interdependence of brands and pet owners is supposed to be one of the fastest-growing sectors in India, prompting even bigger corporates to enter the fray.


The proliferation of social media platforms has contributed to the popularization of pet ownership. Celebrities and influencers often showcase their pets on social media, influencing their followers to adopt pets and invest in their care.



Emergence of Pet Services Sector


The demand for pet services such as grooming, boarding, training, and veterinary care has surged in tandem with the rise in pet ownership. This has led to the emergence of specialized pet service providers and startups catering to the diverse needs of pet owners.

Conclusion

In summary, the pet startups in India is going through a period of unparalleled expansion and transformation. It is growing quickly due to a growing number of pets, a wider range of products and services, and the incorporation of e-commerce. Through staying aware of new developments, welcoming creativity, and encouraging collaboration among interested parties, we can establish the foundation for a thriving and long-lasting pet industry in India.

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