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Pet owners often go to great lengths to make their furry friends feel special, and Kathy Guo and Sam Xie are no exception.
The couple has turned their rescue cat, Waffle, an orange tabby, into a social media sensation by dressing her up in charming Starbucks barista-themed outfits.
As Waffle's online popularity soared, fans began asking about purchasing similar outfits. Seeing a business opportunity, Xie started selling custom aprons online.
To promote their products, the couple has invested over $20,000 (approximately Rs 16 lakh) in creating a unique look for Waffle, including spending on props, coffee-themed costumes, and even a custom Starbucks-inspired cat tree valued at $2,000 (approximately Rs 1 lakh).
In an interview with Fox News Digital, Xie explained that the idea of "Waffle the Barista" was born to help market their aprons on Instagram.
They began dressing Waffle up when she was just a kitten in 2016, starting with simple accessories like collars and bandanas and gradually moving on to more complex costumes.
The couple shared a creative rescue story of Waffle on Instagram, describing how she was found abandoned on the streets with her siblings.
A rescue organization, 4 Paws Strong, took them in, and Kathy and Sam felt an instant connection when they saw Waffle's picture online. They decided to adopt her and brought her home.
Since then, Waffle has become an integral part of their family. Not content to simply lounge around the house, she has explored various activities, eventually discovering a love for coffee.
She now "works" at a fictional cafe called Meowbucks, delighting followers with her barista antics.
Fans have reacted enthusiastically to Waffle's posts, with some commenting on her impressive "job skills" and others suggesting she deserves a spot on TV.
Many have also expressed admiration for her creative costumes and adorable personality.
According to Sam Xie, Waffle frequently visits a nearby Starbucks and has even received special employee pins from the staff, who are charmed by her presence.
She has also developed a taste for the Brown Sugar Oatmilk Iced Shaken Espresso, further cementing her status as a true coffee lover.
Waffle's journey from a rescued street kitten to a social media star is a testament to the creativity and dedication of her owners, who have turned her into an internet sensation with their unique approach to pet care and marketing.
ALSO READ| The Rise and Shine of Pet Influencers: A Look into Pet Influencing in 2024!
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