Home

/

News & Stories

/

Pet News

Upstox Co-Founders Invest in Pet Warehouse for Nationwide Expansion

author

Vidhi

Follow

6 min read

22 Jul, 2024

2 Likes

Stories-img

Pet Warehouse, having operated for the past one and a half years, has successfully expanded to six centers across Bangalore, including a newly launched center in Jayanagar. The Jayanagar center evokes a warehouse ambiance and offers unmatched discounts that are highly competitive in the market. 


In the last year, Pet Warehouse has achieved notable revenue and received their first investment from Upstox Co-Founders, Ravi Kumar and Kavitha Subramanian, marking the beginning of its journey towards nationwide expansion. The funds raised will support their initiative to trial an integrated warehouse and showroom concept at a single location. If successful, they plan to replicate this model across major cities in southern India. Additionally, their e-commerce platform guarantees delivery within 60 minutes of order placement only in Bangalore, enhancing customer convenience. 




Upstox, a subsidiary of RKSV Securities, is a trusted online investment platform registered with SEBI. It offers a range of financial services including online stock trading, commodity trading, currency derivatives trading, mutual funds, and Demat accounts. Upstox is renowned for its fast, reliable, and user-friendly trading platform tailored for Indian stock market traders. Upstox ranks among the top five nationally in the stock trading sector. 


In the competitive landscape of pet retail in Bangalore, India, positioning Pet Warehouse as a comprehensive, affordable, and high-quality destination is essential. Unlike many new brands that claim to be premium pet stores, Pet Warehouse seeks to bridge a significant gap in the market. The concept of a premium pet store often fails to resonate with a substantial segment of the Indian audience, where the costs of raising pets can sometimes surpass the expenses of raising children.


By aspiring to be the Decathlon and D-Mart of pet stores, Pet Warehouse aims to provide not just luxury, but also accessibility and value. The curated selection of high-quality pet products and accessories, coupled with state-of-the-art spa and grooming services, ensures that every pet owner can find what they need under one roof. This strategic positioning not only sets them apart but also caters to the diverse needs of pet owners, making Pet Warehouse the ultimate one-stop destination for all pet needs. 



Happy Pet conducted an exclusive interview with Manjunath, Founder and Director, and Kruti Tailor, Co-founder and Director of Finance and Operations at Pet Warehouse.



What prompted the decision to raise funds from Upstox Co-Founders despite achieving profitability? 


Despite being profitable, we decided to raise funds to accelerate our growth. Our mission is to become a household name for pet supplies across the country, and we realized that organic growth alone wouldn't get us there fast enough. To open 10 to 12 stores a year and scale up quickly, we needed substantial capital. So, in line with our vision and goals, we concluded that raising funds was essential to achieve our ambitious expansion plans. 



How did you initiate discussions with the Co-Founders of Upstox and what factors influenced their decision to invest? 


Anil Reddy, our investor and mentor, was out with the co-founders of Upstox during a casual outing. They're good friends and often discuss various industries. During one of these conversations, Anil introduced Pet Warehouse, sharing our vision and mission. The Upstox co-founders saw the potential in the pet industry and were intrigued by our plans. This led to their decision to invest, providing us with the funds needed to scale up our operations. 




Can you outline the process you followed to secure funding? 


The process of securing funding was quite informal and friendly. We didn't go through a series of formal presentations or discussions. Instead, it was based on the trust and belief they had in us and our business. We shared our vision and demonstrated the potential of the pet industry, which convinced them to invest in Pet Warehouse.



What are Pet Warehouse's upcoming plans, and where will the next flagship store be located? 


We have exciting plans for Pet Warehouse's expansion! With the new funds, we aim to open several stores across South India, including Karnataka, Tamil Nadu, and Telangana. Additionally, we have started the production of our new brand, “Chippi,” which will hit the shelves in the next few months. As for our next flagship store, we're considering locations in either Tamil Nadu or Telangana to further our reach and serve more pet owners. 




How are the funds being allocated? 


The funds are being allocated towards several key initiatives. We're planning to open new stores in Tamil Nadu, Telangana, and expand our presence with additional outlets in Karnataka. These stores will not only cater to pet supplies but will also feature our new brand, "Chippi."



Chippi will offer a wide range of accessories, grooming products, hygiene essentials, as well as comfortable beds and stylish bowls for pets. Currently in the manufacturing phase, Chippi is designed to meet the diverse needs of pet owners, ensuring they find everything they need under one roof. Expect Chippi to be available soon, bringing innovative and quality products to our customers. 


The pet industry's appeal is evident as even sectors like fintech are taking notice. Upstox Co-founders recent investment in Pet Warehouse highlights this cross-industry interest, showcasing how diverse sectors recognize the potential and growth opportunities within pet-related businesses. This convergence not only underscores the expanding market for pet products and services but also signals a promising future for investors looking to capitalize on this burgeoning sector across India.

Must readPet Stories
Pet Influencer Marketing: How to Boost Your Brand with Adorable Animal Stars

Pet Influencer Marketing: How to Boost Your Brand with Adorable Animal Stars

07 Jun 2024

Unveiling the Evolution: A Deep Dive into Working Dog Breeds' Historical Roles
DOGS

STORIES

Unveiling the Evolution: A Deep Dive into Working Dog Breeds' Historical Roles

08 Apr 2024

A Tail of Extravagance: The Nawab and His Canine Wedding Ceremony

A Tail of Extravagance: The Nawab and His Canine Wedding Ceremony

04 Apr 2024

Thinking about getting a pet insurance for dogs in India? Here is all you need to know

Thinking about getting a pet insurance for dogs in India? Here is all you need to know

12 Jan 2024

For your daily dose of happiness, follow us on

vectorvectorvector

Stay updated with the pet industry

Subscribe Now

Download our pet-parent app

dog
dog

© Excitado Innovations Pvt Ltd