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Supertails Makes Strategic Investment in Wearables, Raises $15 Million

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2 min read

20 Mar, 2024

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Pet care startup Supertails has secured $15 million in funding, hinting at a potential push into the booming pet wearable market. While details of the investment haven't been disclosed, industry experts suggest a portion might be directed towards developing or integrating wearable tech for pets.


This news comes amidst rising popularity of smart pet products, with pet feeders and trackers witnessing significant growth. Supertails, known for its focus on premium pet care products and services, could be well-positioned to capitalise on this trend with its established customer base and brand recognition.


Whether Supertails' investment translates to an increased adoption of pet wearables in India remains to be seen. However, this move signifies the growing interest in tech-driven pet care solutions and potentially paves the way for exciting new developments in the industry.

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