MoeGo secures $24 Million funding led by Base10 Investors. Set to revolutionize Pet Grooming.

The $24 million Series A funding round for MoeGo, the industry-leading software platform for pet care companies, was closed today, the company announced. Base10 Partners led the investment, which also included participation from Digitalis Ventures of Mars Petcare and ongoing support from Conductive Ventures and Uphonest Capital, two of MoeGo's current investors. With the money, the business will significantly grow its staff and product line to better serve its expanding clientele.

Series A funding totalling $24 million has been obtained by MoeGo, with notable investors such as Base10 Partners.

MoeGo's full-suite business-in-a-box platform enables pet care companies to grow their business, enhance customer service, and streamline operations—all while enabling them to perform their jobs more effectively. MoeGo was founded by Ethan Dong in late 2019 to revolutionise the technological foundation of the pet economy. In 2020, 70% of American households had a pet, accounting for an estimated 90 million dogs alone. By 2030, the total pet care market is projected to be valued at $277 billion, more than doubling its 2019 size.

"The accelerated growth in demand for pet-related services poses operational challenges for pet care businesses, and the technology supporting these businesses remains outdated," said Ethan Dong, MoeGo founder and CEO. "A seismic shift is underway as digitally-native pet parents and entrepreneurs increasingly influence this space, creating a pressing need for modern software like MoeGo."

With over 4,500 customer businesses expressing high satisfaction and MoeGo experiencing 100%+ year-over-year organic growth since its founding, Ethan credits his team's unwavering commitment to developing superior software and offering best-in-class support. Because of its enterprise-grade, all-in-one solution, MoeGo has drawn the best pet care companies in just three years, including franchise and enterprise clients. These specially designed features include the ability to manage multiple locations or franchises, a thorough reporting system, business intelligence tools, scalable business growth, payroll and personnel administration, and automation features to increase overall productivity.

Rexhi Dollaku, General Partner at Base10 Partners added: "When we first met Ethan, it was clear that he and his team were not interested in becoming just another vertical SaaS company for the pet industry, but aspired to redefine an entire category. MoeGo is a true business-in-a-box platform for its customers, powering pet service professionals to do what they do best: take care of pet families. We see parallels between MoeGo's product excellence in pet care to transformational companies like Toast for restaurants or ServiceTitan for home services professionals."

Ethan concluded, "This Series A funding represents a pivotal moment in our journey to catalyze positive change in the pet care industry. The new funding will fuel our product development initiatives, empowering us to introduce innovative features, enhance user experience, and expand our services to meet the dynamic, growing needs of the pet care industry. Our talented team will be able to continue to offer high-quality pet care tech solutions to a broader spectrum of pet care businesses, including pet boarding, daycare, and pet retail enterprises."

About MoeGo

MoeGo is a leader in the pet vertical SaaS industry and is committed to revolutionising the technology infrastructure of the pet economy. MoeGo wants to transform the pet care industry and give pet service providers more power while remaining committed to providing outstanding products and services. To learn more, go to https://moego.pet/.

About Base10 Partners

Base10 is a San Francisco-based venture capital fund founded by Adeyemi Ajao and TJ Nahigian. The fund invests in entrepreneurs who think that a company's mission is essential to its success as well as in businesses that automate portions of the real economy. This includes making significant investments in businesses that offer "business-in-a-box" services. These businesses use a multi-product strategy to combine essential business functions onto a single platform designed specifically for a specific Real Economy end vertical or industry. Base10's growth-stage fund, The Advancement Initiative, gives 50% of its profits to underfunded colleges and universities to support critical programmes like financial aid. Notion, Figma, Nubank, Nowports, Motive, Chilli Piper, and Popmenu are some of the portfolio companies.